Nordletter, from start to finish

Finish Setup

Your business name, what you sell, and the postal address that has to appear at the bottom of every letter by law. Nordletter uses these to fill in footers and templates for you.

Confirm a sender address

The address your letters come from. We send one confirmation email to it; click the link and it turns verified. Until then nothing can be sent — this is what keeps your letters out of spam folders.

Choose your language

Pick the language you want to work in from the top of the screen. Nordletter translates the whole interface live. Your own company name, addresses and customer details are never translated.

Import a spreadsheet

Save your file as CSV, drop it on the import page and match each column to a field. Email address is the only one we insist on. Duplicates are merged, not doubled.

Group people into lists

A list is a group you send to — regulars, wholesale, newsletter. A person can be on several lists and still only receives one letter.

Add your own fields

Attributes hold anything you know about a customer: favourite wine, town, birthday. Tags are simple labels. Both can be used to pick who receives a letter, and to write their name into it.

Let people sign themselves up

Publish a sign-up page or drop the small sign-up box on your own website. New sign-ups land on the list you choose, already consented.

Pick a template

Use Template opens the gallery — offers, news, events, seasonal, plain text. Every template already has your logo, colours and legal footer in it.

Add pictures

Drop an image block in and either upload a picture or pick one you used before from the library. Pictures are resized for email automatically, so nothing arrives blurry or enormous.

Write their name in

The personalisation button inserts a tag such as first name. If a contact has nothing in that field, a fallback you choose is used instead — never an empty gap.

Let the assistant help

The draft button writes a first version from a sentence about what you want to say, and the subject assistant suggests lines that get opened. Both are suggestions — you keep editing.

Translate the whole letter

The green Translate button rewrites the finished letter into another language, keeping the layout, links and your company name exactly as they are.

First: a layout row

Always start a new area with a row from Layout — 1 column for normal text, 2 columns for a picture beside words, 3 columns for three small cards. The row is the shelf; content blocks live inside it. If you drop two content blocks straight onto the page they will always sit one under the other, which is why side-by-side needs a 2-column row first.

Then: content inside the row

Text is a paragraph or heading. Image is one picture. Button is a coloured link. Divider is a thin line between areas. Spacer is empty air when two things sit too close. Social is the row of icons to your Facebook, Instagram and so on.

The bigger content blocks

Hero is a large banner with a background picture and a headline on top — normally the very first thing in the letter. Navbar is a small row of links at the top (Shop, News, Contact). Accordion is a list of questions that open when tapped. Carousel is several pictures a reader can swipe through. Table is a tidy grid for prices or opening hours. Cover is a full-width picture used as a chapter break.

Sections: a whole piece in one drag

A section is a row and its content already assembled: Heading + text, Text + button, Image + text, Image above text, Three cards, Two columns with text, Social icons, Footer. Dragging one in is the fastest way to build — you drop it, then click each part and change the words. Use these instead of building rows by hand until you are comfortable.

The order that always works

1) Hero or Cover at the top. 2) Heading + text section to say what this letter is about. 3) Image + text, or Three cards, for the offers or news. 4) Text + button for the one thing you want them to do. 5) Divider. 6) Social icons. 7) Footer — the footer holds your address and the unsubscribe link, and a letter cannot be sent without one.

Working from a template

A template already follows that order. You rarely add rows to it — click a heading and retype, click a picture and swap it, drag a section you do not need out of the way and delete it, and drag a new section in where you want more. That is the whole job.

Choose who receives it

A list, several lists, or a saved segment such as everyone who opened the last letter. The count updates as you choose.

The checks

Nordletter reads the letter for you: broken or missing links, a missing subject, images without descriptions. A letter with no working unsubscribe link cannot be sent at all — we stop you and say so.

Test it on yourself

Send a test to your own address, or preview it as a real contact to see exactly what they will see with their name filled in.

Now or later

Send straight away, or pick a date and time. Scheduled letters can be changed or cancelled right up to the moment they go.

How people opt in

They tap Allow on your sign-up page or website box. Nobody receives Box Mail without doing that first, and one tap turns it off again.

Write the short version

Give your letter a Box Mail line — a headline and one sentence. That is what appears on the phone; tapping it opens the full letter.

Let the router decide

Nordletter picks the channel each person is most likely to read: Box Mail for those who allowed it and read them, email for everyone else. Nobody receives both.

The report

Open a sent letter to see its report. Every number is a real person you can look at, not an estimate.

Compare with your own history

Each report shows how it did against your previous letters, so you learn what your customers actually respond to.

Something went wrong?

The trouble page on a letter shows exactly which addresses bounced and why, and what to do about each kind.

Build the rule

Pick what starts it, add a wait if you want one, then pick the letter to send. Save it as a draft and try it in dry-run first.

Watch it run

The history page lists every run, every person it touched and every step it took, and you can export the whole log.

Landing pages

A standalone page with its own address: sign-ups, an offer, an event. Built with the same blocks as a letter.

Surveys

Ask your customers a few questions and read the answers on one screen. Answers can be saved onto the contact.

Privacy requests

Export or erase everything held about one person, with a record of it. This is the page to use when someone writes and asks.

Your plan and invoices

What you have used this month and every invoice as a PDF you can download.